The rise of TikTok is transforming many industries, and the beauty industry is no exception. With the platform’s rapid video format and viral trends, TikTok is becoming a major player in shaping beauty trends and consumer behaviours alike. Here are seven viral TikTok trends that are revolutionizing the beauty industry.
1. Skincare-first Approach
Look no further than TikTok’s ‘skincare’ hashtag, boasting billions of views, to know how pivotal skincare has become. Users are swapping foundation for serums, showcasing that looking after your skin is more important than temporarily covering it up.
2. Clean Beauty Movement
This trend emphasizes natural ingredients and eco-friendly production. Sustainable and clean beauty brands are hugely popular on the platform, leading to more consumers second-guessing their current skincare and makeup regimes.
3. Makeup Hacks
Ingenuity abounds on TikTok, and the makeup hacks are no exception. From lipstick outlines to using concealer as an eyeshadow primer, these clever tips and tricks are taking the beauty industry by storm.
4. Embracing Diversity
TikTok is a truly global platform, with users of all ethnicities, genders and ages. This diversity is leading to the proliferation of a far greater range of beauty trends, products and techniques.
5. DIY Beauty Tips
DIY beauty tips are a big hit on TikTok. Whether it’s homemade face masks or DIY hair treatments, TikTok users love to share (and follow) these cost-effective and fun beauty solutions.
6. Increased Transparency
‘Dupe Alerts’, where users share affordable alternatives to high-end products, and ‘Ingredient Check’, showcasing what’s really in beauty products, are driving more transparency within the industry.
7. Mental Well-being
Beauty isn’t just skin deep. TikTok trends dove into the intersection of beauty and mental health, encouraging self-care practices that extend beyond the beauty products we use.
In conclusion, TikTok is undeniably reshaping the beauty landscape. By enabling user-generated content, promoting transparency, and endorsing diversity, the platform is catalysing a democratisation of the beauty industry that we’ve never seen before.