Getting an ecommerce business to thrive in a highly competitive digital environment requires a solid SEO strategy. However, many businesses often overlook this critical aspect, leading to major mistakes that can take a toll on their profitability. Here are 4 big ecommerce mistakes to avoid in 2023.
1. Ignoring Technical SEO
This includes factors like website speed, mobile optimization, and website architecture. Many ecommerce business owners tend to focus on content rather than the technical aspects of their website, which often results in lower rankings.
2. Not Optimizing Product Descriptions
One common mistake is not targeting any keywords in product descriptions. It’s also important to write unique and compelling descriptions rather than just copying the manufacturer’s specifications.
3. Failing to Implement Schema Markup
Schema markup is a type of microdata that helps search engines understand the content of your pages better. It can also increase your chances of getting rich snippets in search results – a coveted spot on Google’s first page.
4. Missing Quality Backlinks
High-quality backlinks help improve your website’s authority and trustworthiness in the eyes of search engines, which can significantly increase your rankings. However, many ecommerce businesses overlook this vital aspect of SEO.
By avoiding these common mistakes, you can ensure your ecommerce business thrives in the upcoming year. Make it a point to focus on both the technical and content aspects of SEO to reap the best results in 2023.